You recruit agents. Who's looking after them? Most don't leave because of a bad market. They leave because the business wore them down and nobody noticed until the resignation. Forte is professional development for the part of the job that was never technical: daily Mental Fitness training and a weekly Coach for every agent, so the pressure of the job stops being the reason they walk.
Agents run a business with no salary, no guaranteed month, and a phone that never stops. The typical agent completes about 10 transactions a year, and the median gross income is $58,100 (NAR, 2025 Member Profile). That means most agents are one slow quarter away from a hard conversation at the kitchen table.
The same survey found 87% are independent contractors, so there's no manager checking in on how they're actually doing.
The pressure shows up in the data:
Agents rarely say they're struggling. They just go quiet, then they're gone.
The recruiting invoice is the cost you can see. The rest is quieter:
Illustrative only: our own arithmetic from NAR median volume plus assumed commission rates, not a published figure. For a producing agent, it's far more.
Want your own number? We'll run it with your agent count and your split on the call.
Book a DemoBrokerages compete on splits, tools, and training. Agents assume all of that is table stakes. When 1000Watt asked agents why they switched brokerages, culture and leadership came first, and training came last.
Redfin's 2025 industry survey found 15% of agents planned to switch brokerages within the next 12 months, and nearly one in five of last year's switchers were already planning to move again.
Agents stay where they feel supported as a whole person, not just as a production number. That's the gap Forte fills.
Brokerages already pay for technical training. What you can't buy anywhere else is development of the person doing the job: staying steady when a deal falls through, listening to a client who's scared, getting back up after a slow month. Forte builds that the way fitness gets built, one agent at a time, matched to where each person actually is.
Forte trains clarity, resilience, and purpose the way a gym trains the body: short daily reps plus a standing weekly call with a trained Coach. Agents start with a Mental Fitness Scan, build through daily training, and meet weekly with a Coach who sits outside your reporting line.
It's proactive daily training that sits alongside what your agents already have.
Reactive. Built for people already in crisis, and most never call.
Clinical treatment for diagnosable conditions. Necessary, not built for day-to-day resilience.
Self-guided, no accountability, easy to abandon.
Proactive daily training plus a weekly Coach.
Forte doesn't replace anything your agents already have. It's the layer that's been missing.
The Mental Fitness Scan shows patterns, blind spots, and where energy is leaking.
Short daily exercises build clarity and resilience between showings and closings.
A weekly call with a trained Coach to reflect, recalibrate, and stay oriented, especially after the deal that fell through.
It shows up in how agents handle pressure with clients, in negotiations, and at home.
Repeat. Strength comes from consistency.
Forte-reported member data across all cohorts.
Whether you lead a single team or a multi-office brokerage, pricing follows your agent count.
See the platform and talk through your agents' reality.
Built around your agent count, so you see your real numbers.
To introduce Forte to your agents, so rollout doesn't depend on you explaining it.
Yes. Forte works with individuals, so an agent doesn't have to be a W-2 employee to take part. On the call we'll walk through how enrollment works for your brokerage's structure.
No. Forte is proactive daily training and coaching. It sits alongside an EAP or therapy, not in place of either.
No. What an agent says to their Coach stays between them. What a brokerage can see is aggregate, anonymized insight, such as trends across the group and overall program health, never individual conversations.
Sessions are short, and the weekly Coach call gives agents a standing reason to show up. Members rate their Coaching 4.9 out of 5 across more than 2,000 reviews.
Forte is priced per person, per month, so the cost follows the number of agents you enroll. We build the numbers around your agent count on the call, so you see your real figure rather than a range.
Book a conversation. No pricing calculators, no forms to fill out first, just a conversation about what your agents are carrying.
Book a Demo